Friday, June 11, 2010

The water margin

Food giant PepsiCo has come up with a novel way to cut its water consumption - by extracting it from potatoes and recycling it. Walter Todd, PepsiCo's vice president of sustainability for Europe, tells Jo Confino why extreme measures are necessary

pepsico
An increasing risk of drought means some areas of the UK are likely in the future to face long-term water and population restrictions, according to a senior executive at PepsiCo.

The warning comes as the food and beverage company company takes dramatic action to reduce its own water use, including plans to take its four UK crisp factories, which employ 3,500 staff, off the water mains by running them entirely on water extracted from its produce such as potatoes.

Walter Todd, PepsiCo's vice president of sustainability for Europe and head of operations in the UK and Ireland, says that while the risk to the UK is not as severe as in other parts of the world, areas such as East Anglia are already under stress and the problem is certain to get worse.

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