State and city governments are locked in heated negotiations with beverage makers over a proposed tax on soda and other sweet drinks. Legislators argue that imposing a new fee will ease budget deficits and help in the fight against obesity. Soft drink manufacturers claim that stiffer costs will penalize consumers unnecessarily, especially low-income households, and lead to layoffs at distribution and bottling plants. Both sides insist that they have the public's best interests at heart. Is negotiation a zero sum game, where one party wins and one party loses? How much should each side concede in order to reach an equitable agreement?
These questions are just a few of the critical issues that will be explored and studied in the Program on Negotiation for Senior Executives. More than ever before, you need to know how to be a respected negotiator if you want your organization to thrive. At this seminar, you'll learn from experts on negotiation from Harvard, MIT and Tufts -- educators and researchers teaching you effective strategies and techniques. Participating in the Program on Negotiation for Senior Executives course will teach you how to break through seemingly impenetrable walls and start an active dialogue with your opposing party. You'll see how to take charge and lead the conversation without antagonism, and focus on the issues that are key to your side. You'll learn different tools for building trust at the bargaining table and for bringing a negotiation to a satisfying conclusion. Most of all, you'll dramatically increase your value in the eyes of your organization. Participating in the Program on Negotiation for Senior Executives will improve your professional and daily life negotiating skills. | 
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